What makes a good Logo
Garr Reynolds is discussing about criterias of good or bad logos based on this years fifa world-cup logo in his blog.
According to Paul Rand (1914-1996), the effectiveness of a logo depends on several elements including;
• Distinctiveness
• Visibility
• Usability
• Memorability
• Universality
• Durability
• Timelessness
Read his article and proof logos you see on this seven criterias 
In my opinion there are several very bad logos out there but I am pretty satisfied with the “red cross” for example.
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Ralf Appelt since the end of his studies in Educational Science 2007 works with the 
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