Ralf Appelt

What makes a good Logo

Garr Reynolds is discussing about criterias of good or bad logos based on this years fifa world-cup logo in his blog.

According to Paul Rand (1914-1996), the effectiveness of a logo depends on several elements including;

• Distinctiveness
• Visibility
• Usability
• Memorability
• Universality
• Durability
• Timelessness

Read his article and proof logos you see on this seven criterias
In my opinion there are several very bad logos out there but I am pretty satisfied with the “red cross” for example.

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